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Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers.

VoIP technology has done wonders for business communications by simplifying the way business owners and staff communicate with stakeholders. VoIP apps compete for a big slice of the consumer spending pie and those who adapt well to developments are poised to succeed.

Your employees are some of your business’s best assets. With that in mind, it is imperative that they work with high-performance computers that will unlock their full potential and contribute to your business’s profitability. If only it were that simple.

Amazon Web Services (AWS) has announced changes in its cloud and cold storage options. These modifications make it more affordable for consumers to transfer large amounts of data to the cloud, particularly if they're putting them into Amazon's Glacier storage.

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks.

Business owners who subscribe to Office 365 have the entire cloud at their fingerprints, from email service to cross-platform access of apps and an ease of use that attracts even the technophobe. Now, those owners who belong to the Insider program (Fast Ring) have another reason to smile.

If you’ve read this blog before, you already know security is paramount to the success of any small business. We cover the ever increasing cases of security violation in big and small businesses, as well as national and international organizations where data, applications, networks, devices and networks have been illegally accessed by unauthorized people.

Microsoft has recently announced an Insider Program offering for Skype. This program will allow Skype users on Android, iOS, OS X, and Windows to access more features and updates to its Voice over Internet Protocol (VoIP) service and application. Read on to learn more about Microsoft's new Skype Insider Program and how it can benefit you.

After the recent Dyn attack that took Netflix and other major websites down, business owners are vigilant about ensuring the security of their network and devices connected to the “Internet of Things” (IoT). A new scanner from Bullguard promises to warn owners of potential entry points for hackers.

Artificial intelligence (AI) is a buzzword that inspires business owners yet also instills in them a sense of dread. More accurately described as “machine learning,” this exciting innovation is swiftly becoming an integral part of doing business.